Tips to writing an ad for the personals on the Internet
by Paul Mauchline
Many things that
we do in life require some effort, creativity, and imagination. Composing
a personal ad is no exception. Your ad should reflect who you are, honestly,
and the type of person you are seeking as a partner.
Send this page to a friend
may find it difficult to compose the right ad, one that really reflects
both you and the type of person you seek. Don't be afraid to enlist
the help of a close friend.
There are right
and wrong ways to compose a personal ad. Let's look at a few of the
wrong ways. Concentrating solely on your appearance or the looks of
your ideal partner is one of the personal ad mistakes.
For example: 5'7",
110 lb. cute, blue-eyed blonde, seeks Tom Cruise look-alike for love
and romance. Reply Box 1666
6'4", 180 lb. body
builder seeks Pamela Anderson look-alike to bench press on the beach.
Reply Box 2245
Talking about your
hobbies or interests, without exposing the person that you are, is another
personal ad error. For example:
Good-looking male engineer, 5'9", enjoys music, biking, country drives,
seeks single white female, 20's for friendship and possible long-term
relationship. Box 3065
youthful, professional female, enjoys the outdoors, nature, walks, water,
classical and country music, sports, dining out, dancing, and theater,
balanced with quiet times. Seeks single male. Box 2243
on financial or material issues does not give the reader an honest reflection
of who you are. For example:
Exquisite blonde princess. University educated, intellectual, 34, 5'6",
slim, fun loving. Former model with Mercedes tastes and Jaguar sensuality,
looking for that special, generous, sophisticated, and refined gentleman
with whom to explore life's pleasures. Box 7787
Harvard MBA grad,
tall, dark, and handsome, late 30's, divorced, 2 children, owner of
global Computer firm with homes in San Diego, Boca Raton and Switzerland,
seeks wealthy, jet setting Princess, early 30's, preferably European,
from an affluent family with no children. Box 2596
The major mistake
that these three types of ads have in common is that they all focus
on the outside rather than on the inside of themselves and of the partner
they seek. It's like that first date where we show our socially correct
persona, and are afraid to expose the layers of the individual we are.
Many ads seem to take this same direction.
When writing your
own personal ad, take the time to write one that expresses who you are,
as an individual, your unique qualities and gifts, and what you want
from a potential partner. It does not have to be a novel: keep it simple,
short, honest, and sincere. Also, don't rush: No one says you have to
write an ad in 5 minutes. It may take you a week with a hundred revisions
before you are happy with the end product. However, this effort is worthwhile.
Once you have placed an ad based on your inside qualities rather than
your outside appearance, you will receive many more serious and sincere
responses from potentially compatible people.
Personal ads are
not for everyone, but you will never know whether or not they are for
you unless you try.
Copyright © 2000-2001. All rights reserved. Paul Mauchline